An award has been dreamed up specifically for Kim Kardashian. No, it’s not the Biggest Collection of Louboutins award, nor is it the Most Gravity-Defying Derriere award, nor the Lifetime Achievement Spray Tan award, though she could certainly win all three. It’s the Break the Internet award, and she’ll receive it at the 20th annual Webbys, May 16.
For the uninitiated, the Webby Awards honor “excellence in the Internet,” and this morning the group issued a press release announcing that not only will Kardashian be honored, she’ll accept the award herself at a ceremony in New York City next week. Though the Webbys started out small—quite frankly, no one gave a damn about the Internet 20 years ago—it’s fast-establishing itself as a legit awards ceremony. Then again, it’s also honoring Kanye West as Artist of the Year, so maybe/probably this is all a publicity stunt to convince the famous couple to attend the ceremony. After all, the producers of the Webbys have to be Internet-savvy enough to know that a Kardashian-West appearance is guaranteed to up the level of exposure of the event.
As you definitely remember, Kim first “broke the Internet” when her Paper magazine cover shoot featured images of the star in various states of undress, including one particularly Internet-assaulting picture of her naked butt, which caused mass pandemonium and one percent of all US Web traffic to go to Paper’s site the day the cover was unveiled. As the Webby release puts it, the award she’ll be bestowed with is in “recognition of her unprecedented success online and the bold and creative ways she has used the Internet, social media, apps and video to connect with a truly global audience.” Bravo. The best part of all of this is that the acceptance speeches will be limited to five words apiece. Brilliant.