Taylor Swift's new fashion line is obsessed with Taylor Swift

Posted on Nov 17 2015 - 8:00pm by Ashley Rey

Taylor Swift’s new fashion line is obsessed with Taylor Swift

Image: Sharky/Splash News/Corbis

By David Yi2015-11-17 20:00:07 UTC

The best way to celebrate the conclusion of the Shanghai portion of your international tour? Self-praising shirts, duh.
Taylor Swift launched her own fashion line Monday, with the Chinese brand Heritage 66 Company, timed for the Asian leg of her 1989 tour.
But it’s not just any old collection of cute clothes. Nearly every piece in the new line features Swift’s name, or references to hit songs in 1989. If not, you’re sure to find a shirt with a sketch of Swift’s face, or cropped styles that mimic her own personal aesthetic.
“With Taylor’s iconic fashion style and her superstar status, it is exciting that she would want to have her own fashion brand,” Heritage 66’s website says.

Farewell, Shanghai!!pic.twitter.com/UOwfdCAtar
— Taylor Swift (@taylorswift13) November 12, 2015

The brand promises it only uses fabric of the utmost quality. “Every piece of the collections [sic] has been designed with the quality and workmanship of a designer brand,” the site reads. “Fabrics have been exclusively selected for their luxurious hand feel and no attention to detail has been missed.”

It’s not the first collaboration for the Chinese brand. In the past, they’ve created lines for other stars, such as Keith Urban, and lesser known acts like Annie Bosko. It’s also not the first for Swift, who has a collaboration with the sneaker brand Keds.
Shirts go for around $20-$40 and come in dude sizes as well. Get it now here.

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Source: MASHABLE Lifestyle
Taylor Swift’s new fashion line is obsessed with Taylor Swift

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